Our Workflow
At Kaizn Media, our methodology is based on understanding, creating and executing digital marketing strategies to get results.
How do we work?
What you can expect when we start working together and work hand to hand to scale your business
This is the initial step after having had the onboarding meeting
The objective is to get to know 100% of:
The business & its needs
Where we are at now & where we want to get to
The marketing objectives & expectations
The current strategy & how we can improve it
The desired potential customer profile
1. Business Audit
2. Sales Funnel Strategy
3. Digital Marketing Strategy
4. Let's get to work
Once we know all the needs of the business, we get down to work.
In this section we will establish:
The strategy to be planned in order to capture the maximum number of valid potential customers.
TOFU Strategy: Top of the Funnel (Branding)
MOFU Strategy: Middle of the Funnel (Consideration)
BOFU Strategy: Bottom of the Funnel (Conversions)
Once we know the needs and objectives of the business and the sales strategy has been established.
We propose the digital marketing strategy to achieve these objectives:
Which marketing channel are we going to use to maximise results?
How are we going to impact these potential customers?
Analysis of customer pain points
Digital Advertising Strategy
With just 3 steps, we already have everything we need to get to work on scaling up the business:
We will implement continuous results tracking
Optimisations and performance improvements
24 / 7 support and contact in case of emergencies